
Cutting configuration clutter, speeding up migrations and maintaining a Jira instance at scale

Avalara sought a tool to cut through configuration clutter and speed up migrations when they upsized.
With Optimizer for Jira, their Admins now manage growth and maintenance with confidence.
This app has been amazing for us. It has helped us clean up after several small migrations and we’re looking forward to using it on migrated fields for two sites we’re now combining
At a glance
As Avalara, a global tax compliance software firm, scaled its development operations and underwent several Jira migrations, its instance became increasingly complex.
From redundant custom fields to outdated schemes, these issues slowed administrative tasks and introduced risks for future site mergers.
That’s when they found
By adopting Optimizer for Jira, Avalara was able to streamline its Jira instance, reduce technical debt, and simplify site consolidation, saving hours of manual clean-up and improving system performance.
The
Customer
Name Avalara
Industry Tax compliance / SaaS
Founded 2004
HQ North Carolina, USA
Use case Maintaining a complex ecosystem of custom fields, workflows, and schemes, whilst managing the development, maintenance, and delivery of their highly-regulated solutions
The Challenge
Redundant custom fields and issue types
Unused or legacy configurations carried over from past projects
Growing technical debt that made administration more time-consuming and error-prone
After undergoing several smaller Jira migrations, over time, Avalara found itself with an increasingly cluttered and inconsistent Jira instance.
With a larger site merge on the horizon, the Avalara team needed a powerful and user-friendly way to analyze and clean up their Jira configurations.
Did you know?
The Solution
Avalara turned to Optimizer for Jira to help bring clarity and structure back to their Jira instance – both in the aftermath of past migrations and in preparation for an even larger site consolidation.
The app’s intuitive interface and deep insights helped Admins avoid risky manual edits and approach the Jira clean-up with greater confidence.


With Optimizer, teams like those at Avalara are able to:
Audit and visualize custom fields across its instance
Identify unused schemes and configurations
Streamline setup before, during, and after site migrations
Action changes in bulk, across their entire Jira instance

The Results
Optimizer is now a go-to tool in Avalara’s Atlassian toolkit, empowering Admins to manage Jira proactively as the business continues to grow. Thanks to Optimizer for Jira, Avalara were able to:
*statistics produced by Atlassian and McKinsey

Try it today
Optimizer
for Jira
Save time, cut out the clutter and show stakeholders the measurable value of your admin work.