AppFox Logo on a dark blue background

Our fresh new brand

Hey to our customers, partners and Atlassian ecosystem family,

We’re delighted to announce the launch of the new brand for our app products business – AppFox.

The launch of AppFox gives our products team a platform to focus on providing high quality, tailored solutions that meet the needs of our customers and partners. Our mission remains clear:

“Develop innovative apps and features that extend the functionality of the software you use, and enable your teams to collaborate in a more efficient and effective way”

Why the name AppFox?

It’s important for our brand name to be fun, succinct and memorable. As a team, we decided to combine the name of our products with an animal that is seen as witty, quick, intelligent and in some cultures as a guru – destined to lead people down their intended path. This is what we aim to do for our customers through innovative software.

AppFox will continue to be a part of Automation Consultants, but we have given our products team a unique identity that is distinguished from our company name which is focused towards providing consultancy services.

We hope you like our new identity as much as we do!

AppFox Logo with all product apps surrounding it

A strong suite of Apps

As part of the Automation Consultants company, we have continued to form partnerships with amazing companies. In 2014, we became an Atlassian Partner and later in 2017 were recognized as an Atlassian Platinum Solution Partner. 

In that same year, we launched our debut app, Optimizer for Jira, which provides Jira administrations with the tools they need to keep Jira running smoothly and improve the performance of systems running at scale. We’re proud that Optimizer has been adopted by companies such as IBM and AirBnb, as well as being recognized by Atlassian as an important Jira administration tool in their documentation.

We built on Optimizer’s success by developing further innovative products for use across the Atlassian ecosystem, starting with Approvals for Confluence in early 2017.

App launch timelines from 2017

What can you expect from AppFox in the coming year?

We’re working on a great set of products and features to be released in the near future. Below is a quick look at some of the things we have planned:

  • Compliance for Confluence Cloud is being improved with a more intuitive way to manage classification levels across pages and spaces with the introduction of schemes. Sensitive data detection with automated will also be introduced to remove/hide data upon detection.
  • Workflows for Confluence will receive extensive upgrades to meet even more use-cases and integrations with other applications. From an increased number of workflow actions to viewing comments directly from the byline – the next version of Workflows will be worth the wait!
  • Optimizer for Jira users can look forward to auto-archiving, plug-in usage analysis and dependency analysis, a feature that will automatically delete items which are no longer needed when performing clean-up. We are also actively looking to enhance existing features in Optimizer.

We feel privileged to be a part of this amazing ecosystem. From all of us here at AppFox, we look forward to working with you in the weeks, months and years ahead!

Thanks for reading,

Jack Graves public signature

Jack Graves

Head of Product

Francis Miers public signature

Francis Miers